The Prezly alternative for press releases that rank
Teams looking for a Prezly alternative often want a hosted newsroom and press releases that get found, without paying for a full PR CRM. Prezly combines contact management, email pitching, and a newsroom so teams can manage journalist relationships and send campaigns. If you are not managing contacts or running outreach, much of that is more than you need.
Pressando is the focused alternative. It publishes each press release as a fast, search-optimized page built to rank on Google, and it starts free. No contact CRM, no pitching, no campaigns. Just releases that get found in search.
Prezly is a modern PR CRM built around contacts and outreach. Pressando is the lean, SEO-first alternative: search-visible releases, a free tier, and a flat price when you grow.
| Pressando | Prezly | |
|---|---|---|
| Primary goal | Search visibility (SEO) | Contact management and pitching |
| Pricing | Free tier, flat 149 SEK / 15 EUR per month | Paid plans, no free tier |
| Getting started | Self-serve, minutes | Plan selection and setup |
| Press release pages | Sub-100 KB, full NewsArticle schema, built to rank | Hosted newsroom pages |
| Search engine notification | IndexNow ping on publish + news sitemap | Standard indexing |
| Contact CRM | None by design | Included |
| Email pitching / campaigns | None by design | Included |
| Multiple brands | Several brands in one account | Depends on plan |
| Best for | Startups, small teams, multi-brand operators | PR teams and agencies managing relationships |
Pressando is a good fit if
- —You want press releases that rank on Google, not a contact database
- —You want to start free and pay a flat monthly price when you grow
- —You want to publish yourself in minutes
- —You publish for one or several brands from one account
- —You do not need CRM, pitching, or campaigns
Better elsewhere if
- —You manage journalist relationships and pitch from a CRM
- —You send email campaigns to media contacts
- —You want coverage tracking alongside your newsroom
Frequently asked questions
- What is the best Prezly alternative for SEO?
- If your goal is search visibility, Pressando is built specifically for it: every release is a fast page with full NewsArticle schema, notified to search engines on publish, rather than a newsroom inside a CRM.
- Is there a free alternative to Prezly?
- Yes. Pressando has a free tier that lets you publish one press release per month at no cost, with the same SEO-first release pages. You upgrade to the flat Team plan (149 SEK / 15 EUR per month) only when you need to publish more.
- Is Pressando a full replacement for Prezly?
- It replaces the newsroom and search-visibility part. Pressando does not include a contact CRM, email pitching, or campaigns, by design. If those are core to your work, Prezly covers them; if they are not, Pressando gives you the part you actually use.
- Can I move my newsroom from Prezly to Pressando?
- Yes. You publish your releases on Pressando as search-optimized pages. If a release still lives on another site, you can point its canonical URL to the original so search engines know which version to rank.
Publish a release that ranks
Start free. One press release per month costs nothing.
Publish a release that ranks