About Pressando
Pressando is a press release publishing platform built with a single goal: making your news actually findable.
Why Pressando exists
Traditional newsroom services publish press releases on heavy, templated pages that rank poorly in search engines. A press release nobody finds is a press release that doesn't exist.
Pressando takes the opposite path. Every release is published on a lightning-fast, semantically correct page with full schema markup, automatic sitemaps, and instant search engine notification the second you publish.
Built to rank
Pages weigh under 100 KB, load in milliseconds, and carry everything Google needs: NewsArticle markup, Organization data, correct language tagging, and canonical links. No tracking cookies, analytics are collected server-side, anonymously.
What Pressando is, and what it isn't
Pressando is a publishing platform for press releases, focused on search visibility. It is not a CRM, a journalist database, or an outreach tool, and it does not do media monitoring. It does one thing: turn each release into a fast, structured page built to rank on Google.
Instead of tracking mentions across the web, Pressando measures the reach of your own releases: views, referrers, and countries, collected on the server without tracking cookies. If you need journalist pitching or media monitoring, an all-in-one PR suite will serve you better. If you want to be found in search, that is what Pressando is built for.
For everyone with something to tell
Companies, NGOs, sports clubs, municipalities, universities, and organizations of every kind, if your organization has news, it deserves to be found. The free tier goes a long way; Team is there when you publish more.
The name
Pressando is Italian, a musical direction: to press forward, to quicken the tempo. It also happens to read in English as press, and do. Both meanings are intentional. Write. Publish. Forward.
What teams using Pressando say
We publish every Aido release on Pressando. Each version note becomes a fast page that actually shows up in search, with a real link back to our GitHub, and the releases cross-link into a clean changelog trail. It took minutes to set up and we pay nothing close to what a traditional PR suite would cost.
We launched TrueCert in Swedish, English, and German on the same day through Pressando. Publishing the same announcement in three languages, each as its own properly marked-up page, would have been a project anywhere else. Here it was part of the normal flow.
Pressando is where our press releases live now. They load fast, they carry the right structured data, and pointing our old release URLs to the Pressando versions kept our SEO tidy instead of splitting it across duplicates.